Manage Banner Ads for the 1%

Eyeballed by the 1% of government, financial advisement and high net worth

Proofread, fact check and copy edit ongoing series of banner campaigns (including linked content) focusing on major initiatives of leading wealth management firm. These core tasks are handled with speed, efficiency and a sharp eye for consistency through every screen and click through.   

 Sample campaign - deep in content and links

Serve a close-knit hub of designers, editors and CMS experts to ensure accurate content, polished to brand's premier style. Significant use of Chicago Style Guide (16th edition). Visit UBS Wealth Management Americas
   

Daily Guideposts 2012 - Cold Team Reading - Editorial

Reading as part of a virtual team, conducted cold reads to every point of information and design - style, facts, consistency. Verified all quotes to source.  Applied distinguished editorial style of the venerable Guideposts organizaiton.

Full view/individual pages.

Editorial Advertising - The Wall Street Journal

© 2009 Dow Jones, Inc. All rights reserved. Used with permission.

Editorial sections that advertise products and services present a unique challenge to editors and proofreaders. Final content needs to reflect the unique editorial style of the featured author; observe the brand guidelines of featured products and services; adhere strictly to WSJ editorial guidelines; and present a visually compelling story that would engage readers.
Quick turnaround is also essential to meet tight print and production deadlines. 
(Note, this 2009 page reflects my own 2008 consultations.)

Ford Foundation 2008 Annual Report

Delivered with a vital quick turnaround (<2 days) to meet critical deadline; ensured strict adherence to NYTimes Style.
Official public record / awareness piece reporting Foundation's philanthropic initiatives. Performance reports included. For board members, staff, and potential grant seekers, governance, public awareness.
Ensured a highly readable, error-free document for timely, global distribution.

Gallery: WSJ Seven Corporate Perceptions

Consultant to seven-part report of corporate perceptions (WSJ Ad Sales). Reviewed and edited for brand, style, accuracy and consistency of individual surveys (46 pages average) as well as the full collection. See below for a spotlight/excerpt of Technology Corporate Perceptions.
Brochures: © 2008 Dow Jones Inc. All rights reserved. Used with permission

WSJ Careers_Wrap S08

Gallery: Brooks Brothers Fall 2007

Please click for a full-screen image
Catalogs: © 2007 Brooks Brothers. All rights reserved. Used with permission.

The Fall 2007 season at Brooks Brothers features numerous catalogs of core merchandise presented in new settings and combinations. Editing requires both macro- and micro-skills for consistency, and accuracy. Expertise in branding and marketing proved vital. Significant life experience in sewing (fashion) and textiles ensured top-level content for exacting clientele.

• Five catalogs
  
• 252 pages total

See previous post for close up of services for the Fall 2007 Basics catalog (center).

Profile: Editing Brooks Brothers Fall Basics 2007

Catalog: © 2007. Brooks Brothers. All rights reserved. Used with permission.