Telling Tales of Rising Entrepreneurs

Elevating Entrepreneurs - 28 page companion brochure

Elevating Entrepreneurs represents a major initiative by UBS to support small business and the economy. Summer 2012 marked a major expansion to Chicago and Los Angeles of this mentor program of entrepreneurs, UBS FAs and industry experts. Content writing / editing called for a top-down scrub of 60 featured bios for consistency, readability and word count to fit a companion ubs.com microsite

Here's a sample

Highly interactive microsite draws major traffic

Custom bios for multi-platform use

Custom bios build a partnership narrative

Ford Foundation - 2011 Annual Report

Long-term client Ford Foundation publishes a dynamic cross-platform annual report. More than meeting due diligence requirements, it tells the Foundation's story with a powerful interplay of numbers and narrative. This year's annual read required careful checks of cross-referenced data. Provided quick turnaround and keen attention to international phrasings and powerful design.

2011 Annual Report features dynamic online content and a downloadable pdf

Manage Banner Ads for the 1%

Eyeballed by the 1% of government, financial advisement and high net worth

Proofread, fact check and copy edit ongoing series of banner campaigns (including linked content) focusing on major initiatives of leading wealth management firm. These core tasks are handled with speed, efficiency and a sharp eye for consistency through every screen and click through.   

 Sample campaign - deep in content and links

Serve a close-knit hub of designers, editors and CMS experts to ensure accurate content, polished to brand's premier style. Significant use of Chicago Style Guide (16th edition). Visit UBS Wealth Management Americas
   

Gallery: Brooks Brothers Fall 2007

Please click for a full-screen image
Catalogs: © 2007 Brooks Brothers. All rights reserved. Used with permission.

The Fall 2007 season at Brooks Brothers features numerous catalogs of core merchandise presented in new settings and combinations. Editing requires both macro- and micro-skills for consistency, and accuracy. Expertise in branding and marketing proved vital. Significant life experience in sewing (fashion) and textiles ensured top-level content for exacting clientele.

• Five catalogs
  
• 252 pages total

See previous post for close up of services for the Fall 2007 Basics catalog (center).

Profile: Editing Brooks Brothers Fall Basics 2007

Catalog: © 2007. Brooks Brothers. All rights reserved. Used with permission.