Telling Tales of Rising Entrepreneurs

Elevating Entrepreneurs - 28 page companion brochure

Elevating Entrepreneurs represents a major initiative by UBS to support small business and the economy. Summer 2012 marked a major expansion to Chicago and Los Angeles of this mentor program of entrepreneurs, UBS FAs and industry experts. Content writing / editing called for a top-down scrub of 60 featured bios for consistency, readability and word count to fit a companion ubs.com microsite

Here's a sample

Highly interactive microsite draws major traffic

Custom bios for multi-platform use

Custom bios build a partnership narrative

Blackhawk Development - Slide show

Every element of this leave-behind drives confidence in partnering, investing, or teaming with Blackhawk. Subtle sophistication reinforces the company's mission and value.

Gallery: New Business Leave Behind

Please click for a full-screen image

As copywriter/creative consultant, uncovered the narrative that drives success and top-level relationships with municipalities, construction experts, and financial advisers.
Features:

• 8-page overview brochure with pocket
• 4-page credentials insert (lower left)

Please see the previous post for a case profile of Blackhawk Development