Editorial Advertising - The Wall Street Journal

© 2009 Dow Jones, Inc. All rights reserved. Used with permission.

Editorial sections that advertise products and services present a unique challenge to editors and proofreaders. Final content needs to reflect the unique editorial style of the featured author; observe the brand guidelines of featured products and services; adhere strictly to WSJ editorial guidelines; and present a visually compelling story that would engage readers.
Quick turnaround is also essential to meet tight print and production deadlines. 
(Note, this 2009 page reflects my own 2008 consultations.)

Ford Foundation 2008 Annual Report

Delivered with a vital quick turnaround (<2 days) to meet critical deadline; ensured strict adherence to NYTimes Style.
Official public record / awareness piece reporting Foundation's philanthropic initiatives. Performance reports included. For board members, staff, and potential grant seekers, governance, public awareness.
Ensured a highly readable, error-free document for timely, global distribution.

Gallery: WSJ Seven Corporate Perceptions

Consultant to seven-part report of corporate perceptions (WSJ Ad Sales). Reviewed and edited for brand, style, accuracy and consistency of individual surveys (46 pages average) as well as the full collection. See below for a spotlight/excerpt of Technology Corporate Perceptions.
Brochures: © 2008 Dow Jones Inc. All rights reserved. Used with permission

Closeup: WSJ Corporate Perceptions - Technology

From WSJ 2008 Corporate Perceptions Study

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Individual books required significant cross-checks for accuracy and consistency and design. Familiarity with news media, financial topics, and industries also proved essential within each book and throughout the collection.

WSJ Careers_Wrap S08

Gallery: Brooks Brothers Fall 2007

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Catalogs: © 2007 Brooks Brothers. All rights reserved. Used with permission.

The Fall 2007 season at Brooks Brothers features numerous catalogs of core merchandise presented in new settings and combinations. Editing requires both macro- and micro-skills for consistency, and accuracy. Expertise in branding and marketing proved vital. Significant life experience in sewing (fashion) and textiles ensured top-level content for exacting clientele.

• Five catalogs
  
• 252 pages total

See previous post for close up of services for the Fall 2007 Basics catalog (center).

Profile: Editing Brooks Brothers Fall Basics 2007

Catalog: © 2007. Brooks Brothers. All rights reserved. Used with permission.

Profile: Consulting for Blackhawk Development

© Blackhawk Development. All rights reserved.

Deals, dialogue, and due diligence can often overshadow the unique story of dynamic entrepreneurial organizations like Blackhawk Development. Every element of this leave-behind drives confidence in partnering, investing, or teaming with Blackhawk Development.

• Content subtly engages pulse points of sophistication and confidence to reinforce the company's mission and value.
  
• Value-wise, materials serve to enhance dialogue with municipal leaders, construction experts, and personal financial advisers.

Gallery: Pernod Panache - Recipe Packet

How do you distill the excitement of a major recipe contest into 8 panels? With ingenious roll folds, perfs and outstanding design. Created as an editorial aide for major food and beverage editors, it quickly caught on with major chefs, restaurateurs, and at-home culinary artists.

Served as creative director, editor, contracting design services.

Sketchbook: What you get