Telling Tales of Rising Entrepreneurs

Elevating Entrepreneurs - 28 page companion brochure

Elevating Entrepreneurs represents a major initiative by UBS to support small business and the economy. Summer 2012 marked a major expansion to Chicago and Los Angeles of this mentor program of entrepreneurs, UBS FAs and industry experts. Content writing / editing called for a top-down scrub of 60 featured bios for consistency, readability and word count to fit a companion ubs.com microsite

Here's a sample

Highly interactive microsite draws major traffic

Custom bios for multi-platform use

Custom bios build a partnership narrative

Lord & Taylor Catalogs - Editorial

Every spec of information from inventory to trademarks, cold reading and fact-checking for this venerable retail brand. Served as agency sub-contractor to provide full editorial support.

Daily Guideposts 2012 - Cold Team Reading - Editorial

Reading as part of a virtual team, conducted cold reads to every point of information and design - style, facts, consistency. Verified all quotes to source.  Applied distinguished editorial style of the venerable Guideposts organizaiton.

Full view/individual pages.

Editorial Advertising - The Wall Street Journal

© 2009 Dow Jones, Inc. All rights reserved. Used with permission.

Editorial sections that advertise products and services present a unique challenge to editors and proofreaders. Final content needs to reflect the unique editorial style of the featured author; observe the brand guidelines of featured products and services; adhere strictly to WSJ editorial guidelines; and present a visually compelling story that would engage readers.
Quick turnaround is also essential to meet tight print and production deadlines. 
(Note, this 2009 page reflects my own 2008 consultations.)

Gallery: Brooks Brothers Fall 2007

Please click for a full-screen image
Catalogs: © 2007 Brooks Brothers. All rights reserved. Used with permission.

The Fall 2007 season at Brooks Brothers features numerous catalogs of core merchandise presented in new settings and combinations. Editing requires both macro- and micro-skills for consistency, and accuracy. Expertise in branding and marketing proved vital. Significant life experience in sewing (fashion) and textiles ensured top-level content for exacting clientele.

• Five catalogs
  
• 252 pages total

See previous post for close up of services for the Fall 2007 Basics catalog (center).

Profile: Editing Brooks Brothers Fall Basics 2007

Catalog: © 2007. Brooks Brothers. All rights reserved. Used with permission.

Profile: Consulting for Blackhawk Development

© Blackhawk Development. All rights reserved.

Deals, dialogue, and due diligence can often overshadow the unique story of dynamic entrepreneurial organizations like Blackhawk Development. Every element of this leave-behind drives confidence in partnering, investing, or teaming with Blackhawk Development.

• Content subtly engages pulse points of sophistication and confidence to reinforce the company's mission and value.
  
• Value-wise, materials serve to enhance dialogue with municipal leaders, construction experts, and personal financial advisers.

Sketchbook: What you get