Telling Tales of Rising Entrepreneurs

Elevating Entrepreneurs - 28 page companion brochure

Elevating Entrepreneurs represents a major initiative by UBS to support small business and the economy. Summer 2012 marked a major expansion to Chicago and Los Angeles of this mentor program of entrepreneurs, UBS FAs and industry experts. Content writing / editing called for a top-down scrub of 60 featured bios for consistency, readability and word count to fit a companion ubs.com microsite

Here's a sample

Highly interactive microsite draws major traffic

Custom bios for multi-platform use

Custom bios build a partnership narrative