Telling Tales of Rising Entrepreneurs

Elevating Entrepreneurs - 28 page companion brochure

Elevating Entrepreneurs represents a major initiative by UBS to support small business and the economy. Summer 2012 marked a major expansion to Chicago and Los Angeles of this mentor program of entrepreneurs, UBS FAs and industry experts. Content writing / editing called for a top-down scrub of 60 featured bios for consistency, readability and word count to fit a companion ubs.com microsite

Here's a sample

Highly interactive microsite draws major traffic

Custom bios for multi-platform use

Custom bios build a partnership narrative

Manage Banner Ads for the 1%

Eyeballed by the 1% of government, financial advisement and high net worth

Proofread, fact check and copy edit ongoing series of banner campaigns (including linked content) focusing on major initiatives of leading wealth management firm. These core tasks are handled with speed, efficiency and a sharp eye for consistency through every screen and click through.   

 Sample campaign - deep in content and links

Serve a close-knit hub of designers, editors and CMS experts to ensure accurate content, polished to brand's premier style. Significant use of Chicago Style Guide (16th edition). Visit UBS Wealth Management Americas