Thursday, December 27, 2012

Ford Foundation - 2011 Annual Report

Long-term client Ford Foundation publishes a dynamic cross-platform annual report. More than meeting due diligence requirements, it tells the Foundation's story with a powerful interplay of numbers and narrative. This year's annual read required careful checks of cross-referenced data. Provided quick turnaround and keen attention to international phrasings and powerful design.
2011 Annual Report features dynamic online content and a downloadable pdf

Wednesday, November 7, 2012

Manage Banner Ads for the 1%


Eyeballed by the 1% of government, financial advisement and high net worth

Proofread, fact check and copy edit ongoing series of banner campaigns (including linked content) focusing on major initiatives of leading wealth management firm. These core tasks are handled with speed, efficiency and a sharp eye for consistency through every screen and click through.   

 Sample campaign - deep in content and links

Serve a close-knit hub of designers, editors and CMS experts to ensure accurate content, polished to brand's premier style. Significant use of Chicago Style Guide (16th edition). Visit UBS Wealth Management Americas
   

Monday, April 2, 2012

Lord & Taylor Catalogs - Editorial

Every spec of information from inventory to trademarks, cold reading and fact-checking for this venerable retail brand. Served as agency sub-contractor to provide full editorial support.

Monday, March 26, 2012

Daily Guideposts 2012 - Cold Team Reading - Editorial

Reading as part of a virtual team, conducted cold reads to every point of information and design - style, facts, consistency. Verified all quotes to source.  Applied distinguished editorial style of the venerable Guideposts organizaiton.
Full view/individual pages.