Editorial Advertising - The Wall Street Journal

© 2009 Dow Jones, Inc. All rights reserved. Used with permission.

Editorial sections that advertise products and services present a unique challenge to editors and proofreaders. Final content needs to reflect the unique editorial style of the featured author; observe the brand guidelines of featured products and services; adhere strictly to WSJ editorial guidelines; and present a visually compelling story that would engage readers.
Quick turnaround is also essential to meet tight print and production deadlines. 
(Note, this 2009 page reflects my own 2008 consultations.)

Gallery: WSJ Seven Corporate Perceptions

Consultant to seven-part report of corporate perceptions (WSJ Ad Sales). Reviewed and edited for brand, style, accuracy and consistency of individual surveys (46 pages average) as well as the full collection. See below for a spotlight/excerpt of Technology Corporate Perceptions.
Brochures: © 2008 Dow Jones Inc. All rights reserved. Used with permission

Closeup: WSJ Corporate Perceptions - Technology

From WSJ 2008 Corporate Perceptions Study

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Individual books required significant cross-checks for accuracy and consistency and design. Familiarity with news media, financial topics, and industries also proved essential within each book and throughout the collection.

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