Telling Tales of Rising Entrepreneurs

Elevating Entrepreneurs - 28 page companion brochure

Elevating Entrepreneurs represents a major initiative by UBS to support small business and the economy. Summer 2012 marked a major expansion to Chicago and Los Angeles of this mentor program of entrepreneurs, UBS FAs and industry experts. Content writing / editing called for a top-down scrub of 60 featured bios for consistency, readability and word count to fit a companion ubs.com microsite

Here's a sample

Highly interactive microsite draws major traffic

Custom bios for multi-platform use

Custom bios build a partnership narrative

Blackhawk Development - Slide show

Every element of this leave-behind drives confidence in partnering, investing, or teaming with Blackhawk. Subtle sophistication reinforces the company's mission and value.

Gallery: New Business Leave Behind

Please click for a full-screen image

As copywriter/creative consultant, uncovered the narrative that drives success and top-level relationships with municipalities, construction experts, and financial advisers.
Features:

• 8-page overview brochure with pocket
• 4-page credentials insert (lower left)

Please see the previous post for a case profile of Blackhawk Development

Ford Foundation - 2011 Annual Report

Long-term client Ford Foundation publishes a dynamic cross-platform annual report. More than meeting due diligence requirements, it tells the Foundation's story with a powerful interplay of numbers and narrative. This year's annual read required careful checks of cross-referenced data. Provided quick turnaround and keen attention to international phrasings and powerful design.

2011 Annual Report features dynamic online content and a downloadable pdf

Manage Banner Ads for the 1%

Eyeballed by the 1% of government, financial advisement and high net worth

Proofread, fact check and copy edit ongoing series of banner campaigns (including linked content) focusing on major initiatives of leading wealth management firm. These core tasks are handled with speed, efficiency and a sharp eye for consistency through every screen and click through.   

 Sample campaign - deep in content and links

Serve a close-knit hub of designers, editors and CMS experts to ensure accurate content, polished to brand's premier style. Significant use of Chicago Style Guide (16th edition). Visit UBS Wealth Management Americas
   

Lord & Taylor Catalogs - Editorial

Every spec of information from inventory to trademarks, cold reading and fact-checking for this venerable retail brand. Served as agency sub-contractor to provide full editorial support.

Daily Guideposts 2012 - Cold Team Reading - Editorial

Reading as part of a virtual team, conducted cold reads to every point of information and design - style, facts, consistency. Verified all quotes to source.  Applied distinguished editorial style of the venerable Guideposts organizaiton.

Full view/individual pages.